Taglines sell books…

…just as headlines sell newspapers.

One thing I’ve learned about self-publishing is that the quality of your book often does not determine how well it sells.

Marketers always sell the sizzle — not the steak. And no one knows this better than the headline writers at the New York Post.

Two billionaires — Jeff Bezos of Amazon and the Washington Post and David Pecker of the National Enquirer — have a spat. Bezos complains that stories in the National Enquirer are politically motivated. The Enquirer tries to blackmail Bezos with sensitive information when Bezos decides to publicize the information himself.

If Bezos wasn’t afraid of the blackmail threat. was there even a story here? Let’s see how the New York Post covered it…

New York Post Headline: Bezos Exposes Pecker

Genius.

Published by

P. K. Abbot

P. K. Abbot writes character-rich thrillers. His Jersey Murder Series are exciting crime novels with very twisty endings. Before writing full time, he had a fascinating occupation. For twenty-five years he worked as a professional buyer in two different industries. In his career, he met hundreds of remarkable people and traveled to Europe and throughout the United States. On February 21, 2011, he experienced a life-changing event. On that day he went into V-fib — ventricular fibrillation. He would have died that afternoon, but his implanted defibrillator discharged seven times within two minutes that day. After the fourth intensive shock to his heart, he questioned if he would have the stamina to survive the ordeal, but survive he did. He spent the next thirteen days in cardiac intensive care in the hospital and the following four months in recovery at home. After that experience, he decided to devote himself to writing, and he has been writing full time ever since. He grew up around Trenton, New Jersey and attended high school and college in Philadelphia, where he studied writing, languages, and history. He also served for six years as a military policeman in the United States Army National Guard. Today he is the proud father of two talented young women, and he lives in a small town in southern New Jersey with his wife and dozens of imaginary characters.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s